REAgent branding
Buyers and sellers are choosing an agent, not just a home.
Headshots, portraits, intro films and a steady stream of video that let clients get to know you before they ever call.
Demo photo: Jakub Żerdzicki / Unsplash
01Why it matters
Most sellers interview agents after they've already looked them up. Your headshot, your intro video and the last ten things you posted are the first meeting. Make them look like the agent you are.
02What's included
What you receive
01
Headshots
Clean, current portraits for your brokerage profile, Zillow, MLS and signs.02
Personal branding portraits
Environmental portraits at listings, in neighborhoods you serve, at your office.03
Introduction video
A one- to two-minute film: who you are, where you work, how you help.04
Talking-head & community-expert videos
Short answers to the questions clients ask, and local guides to the areas you sell.05
Listing announcement reels
Vertical reels with you on camera for new listings, open houses and closings.06
Monthly & brokerage content
Recurring sessions for agents, and team portraits and promo content for brokerages.
03Imagery
Content built around you
Sample media — licensed demonstration
Generic stock
Camera on tripod photographing a modern house at dusk (no person)
Demo photo: rawkkim / Unsplash
Generic stock
Photographer shooting with a DSLR on a city street
Demo photo: Jakob Owens / Unsplash
Generic stock
Hand holding house keys with a keychain in front of a door
Demo photo: Jakub Żerdzicki / Unsplash
04Formats
What we make, and where it goes
| Format | Length / size | Where it works |
|---|---|---|
| Headshot | Square, portrait and banner crops | Brokerage profile, Zillow, MLS, signs, email signature |
| Branding portraits | Web and social crops | Website, Instagram, Facebook, LinkedIn, print |
| Introduction film | 1–2 minutes + 30s cut | Website, YouTube, listing presentations |
| Talking-head clips | 30–90 seconds, vertical | Instagram, TikTok, Shorts, email |
| Community-expert videos | 1–3 minutes | YouTube, neighborhood pages, relocation buyers |
| Listing announcement reels | 15–45 seconds, vertical | Instagram, TikTok, Facebook |
05Inquire
Tell us what you need
06Typical applications
Where agents use it
01
New agents
A professional headshot and intro video from day one.02
Rebrands & brokerage moves
Refresh everything at once when your look or brokerage changes.03
Listing presentations
Walk in with a film that shows sellers how you market yourself, and their home.04
Social presence
A steady stream of on-camera content without filming it yourself.05
Relocation & bilingual markets
Community-expert videos in English or Spanish for buyers new to the area.06
Brokerages & teams
Matching team portraits and recruiting content.
07Pricing
What it costs
Agent Starter Branding
Custom quote
Professional portraits and a short introduction clip.
- Headshot + personal branding portraits
- Short introduction video
- Web and social crops
Agent Video Presence
Custom quote
An introduction film plus a set of social clips.
- Introduction film
- Multiple short social clips
- Talking-head + lifestyle coverage
Monthly Realtor Content
Custom quote
Recurring photo and video sessions every month.
- Monthly content session
- Listing announcement reels
- Neighborhood expert videos
Brokerage Content Partnership
Custom quote
Custom monthly content and team coverage for brokerages.
- Team portraits
- Brokerage promotional content
- Custom monthly scope
Packages marked “Custom quote” are priced after a short call about scope
08Questions
Frequently asked
Where do branding sessions happen?
Wherever fits your brand: a listing, a neighborhood you serve, your office, or a mix. We scout and plan locations with you.
I'm not comfortable on camera. Will this work?
Yes. We keep takes short, give you talking points in advance and film more than we need, so the final cut shows you at your best.
Can videos be in Spanish?
Yes. We film and edit in English and Spanish, including bilingual versions of the same piece.
How does monthly content work?
A recurring session each month, planned around your listings and the topics you want to cover, with edited reels and photos delivered after each session.
Do you work with brokerages?
Yes. The brokerage partnership covers team portraits, promotional content and a custom monthly scope. Contact us to discuss.
More answers on the FAQ page.
Image credits (3)
All photos, video and 360° media on this page are licensed third-party demonstration material, shown until our own client work replaces it. None of it was produced by Ricardo's Photography, and no photographer, property or person shown endorses the studio.
- Hand holding house keys with a keychain in front of a door — Demo photo: Jakub Żerdzicki / Unsplash (Unsplash License)
- Camera on tripod photographing a modern house at dusk (no person) — Demo photo: rawkkim / Unsplash (Unsplash License)
- Photographer shooting with a DSLR on a city street — Demo photo: Jakob Owens / Unsplash (Unsplash License)
Next step
Put yourself in front of your listings.
Pick a date and package online, or send the address and we'll put together a quote. Shoots and support in English or Spanish.