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REAgent branding

Buyers and sellers are choosing an agent, not just a home.

Headshots, portraits, intro films and a steady stream of video that let clients get to know you before they ever call.

Hand holding house keys with a keychain in front of a doorSample media — licensed demonstration
Fig. 01Keys in hand at the front door (generic stock image)

Demo photo: Jakub Żerdzicki / Unsplash

01Why it matters

Most sellers interview agents after they've already looked them up. Your headshot, your intro video and the last ten things you posted are the first meeting. Make them look like the agent you are.

02What's included

What you receive

  1. 01

    Headshots

    Clean, current portraits for your brokerage profile, Zillow, MLS and signs.
  2. 02

    Personal branding portraits

    Environmental portraits at listings, in neighborhoods you serve, at your office.
  3. 03

    Introduction video

    A one- to two-minute film: who you are, where you work, how you help.
  4. 04

    Talking-head & community-expert videos

    Short answers to the questions clients ask, and local guides to the areas you sell.
  5. 05

    Listing announcement reels

    Vertical reels with you on camera for new listings, open houses and closings.
  6. 06

    Monthly & brokerage content

    Recurring sessions for agents, and team portraits and promo content for brokerages.

03Imagery

Content built around you

Sample media — licensed demonstration

The images below are generic stock photos shown to set the mood. They are not our clients, and no agent shown endorses the studio.
  • Camera on tripod photographing a modern house at dusk (no person)Generic stock

    Camera on tripod photographing a modern house at dusk (no person)

    Demo photo: rawkkim / Unsplash

  • Photographer shooting with a DSLR on a city streetGeneric stock

    Photographer shooting with a DSLR on a city street

    Demo photo: Jakob Owens / Unsplash

  • Hand holding house keys with a keychain in front of a doorGeneric stock

    Hand holding house keys with a keychain in front of a door

    Demo photo: Jakub Żerdzicki / Unsplash

04Formats

What we make, and where it goes

Branding content formats and where they are used
FormatLength / sizeWhere it works
HeadshotSquare, portrait and banner cropsBrokerage profile, Zillow, MLS, signs, email signature
Branding portraitsWeb and social cropsWebsite, Instagram, Facebook, LinkedIn, print
Introduction film1–2 minutes + 30s cutWebsite, YouTube, listing presentations
Talking-head clips30–90 seconds, verticalInstagram, TikTok, Shorts, email
Community-expert videos1–3 minutesYouTube, neighborhood pages, relocation buyers
Listing announcement reels15–45 seconds, verticalInstagram, TikTok, Facebook

05Inquire

Tell us what you need

Pick a package, or describe the content you have in mind. We reply within one business day with options and a quote. Hablamos español.

06Typical applications

Where agents use it

  1. 01

    New agents

    A professional headshot and intro video from day one.
  2. 02

    Rebrands & brokerage moves

    Refresh everything at once when your look or brokerage changes.
  3. 03

    Listing presentations

    Walk in with a film that shows sellers how you market yourself, and their home.
  4. 04

    Social presence

    A steady stream of on-camera content without filming it yourself.
  5. 05

    Relocation & bilingual markets

    Community-expert videos in English or Spanish for buyers new to the area.
  6. 06

    Brokerages & teams

    Matching team portraits and recruiting content.

07Pricing

What it costs

Branding is scoped to what you need, so packages are quoted individually unless a starting price is shown.
  • Agent Starter Branding

    Custom quote

    Professional portraits and a short introduction clip.

    • Headshot + personal branding portraits
    • Short introduction video
    • Web and social crops
  • Agent Video Presence

    Custom quote

    An introduction film plus a set of social clips.

    • Introduction film
    • Multiple short social clips
    • Talking-head + lifestyle coverage
  • Monthly Realtor Content

    Custom quote

    Recurring photo and video sessions every month.

    • Monthly content session
    • Listing announcement reels
    • Neighborhood expert videos
  • Brokerage Content Partnership

    Custom quote

    Custom monthly content and team coverage for brokerages.

    • Team portraits
    • Brokerage promotional content
    • Custom monthly scope

Packages marked “Custom quote” are priced after a short call about scope

08Questions

Frequently asked

Where do branding sessions happen?

Wherever fits your brand: a listing, a neighborhood you serve, your office, or a mix. We scout and plan locations with you.

I'm not comfortable on camera. Will this work?

Yes. We keep takes short, give you talking points in advance and film more than we need, so the final cut shows you at your best.

Can videos be in Spanish?

Yes. We film and edit in English and Spanish, including bilingual versions of the same piece.

How does monthly content work?

A recurring session each month, planned around your listings and the topics you want to cover, with edited reels and photos delivered after each session.

Do you work with brokerages?

Yes. The brokerage partnership covers team portraits, promotional content and a custom monthly scope. Contact us to discuss.

More answers on the FAQ page.

Image credits (3)

All photos, video and 360° media on this page are licensed third-party demonstration material, shown until our own client work replaces it. None of it was produced by Ricardo's Photography, and no photographer, property or person shown endorses the studio.

Next step

Put yourself in front of your listings.

Pick a date and package online, or send the address and we'll put together a quote. Shoots and support in English or Spanish.